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BUS 2230: Principles of Marketing: Citations

Resources and tips for BUS 2230

Citing Data and Tables

You will need to cite the data and tables pulled from Business Insights: Essentials.  Data citations in APA style follow the following format:

Full Name of Database. (date - often just the year is available). Company or Industry [Table Title]. Retrieved from URL

Here is an example citation for data pulled from a table:

Gale Business Insights: Essentials. (2017). Keurig Green Mountain Inc. [Revenue by Company Table]. Retrieved from

Citing Sources