LibGuides: BUS 2230: Principles of Marketing: Media Info

Market Research

Statista This link opens in a new window
Quantitative data on media, business, finance, politics, and other topics.

American FactFinder
From the U.S. Census Bureau - an excellent source for a variety of demographic information.
American Customer Satisfaction Index
The American Customer Satisfaction Index (ACSI) is the only national cross-industry measure of customer satisfaction in the United States. The Index measures the satisfaction of U.S. household consumers with the quality of products and services offered by both foreign and domestic firms with significant share in U.S. markets. Search by company, sector, industry, and more. Comprehensive reports available after free registration.
Nielsen - MyBestSegments
Nielsen MyBestSegments allows you to examine U.S. consumers through the lens of Nielsen Segmentation systems Nielsen PRIZM, Nielsen P$YCLE and Nielsen ConneXions. Using descriptive segments with detailed demographic and lifestyle traits, you can use Nielsen Segmentation to obtain a comprehensive view of customers.

SRDS business media advertising source by Standard Rate & Data Service
Call Number: REFERENCE 659.1058 St24b 2014 pt. 1 & pt.2
Publication Date: 2014
SRDS consumer media advertising source by Standard Rate & Data Service.
Call Number: REFERENCE 659.1058 St24cm 2014
Publication Date: 2014
SRDS newspaper advertising source by Standard Rate & Data Service
Call Number: REFERENCE 659.1058 St24n 2014/96
Publication Date: 2014

Census Bureau
The U.S. Census Bureau site includes demographic, economic, and historical census data, as well as estimates and projections.
ERS State Fact Sheets
From the USDA's Economic Research Service, the fact sheets "provide information on population, income, poverty, food security, education, employment, organic agriculture, farm characteristics, farm financial indicators, top commodities, and agricultural exports."
FedStats
Provides access to a full range of official statistical information produced by the federal government without having to know in advance which federal agency produces which particular statistic. Data is available on wide-ranging topics, including economic and population trends, crime, education, health care, aviation safety, energy use, and farm production.
U.S. Census Bureau - American Community Survey
Ongoing survey that provides data every year, giving communities the current information they need to plan investments and services. Businesses and government agencies use the information for a variety of purposes.
U.S. Census Bureau - Data Access Tools
Contains links to many excellent resources for market research including American FactFinder, an interactive application that provides statistics from the Economic Census, the American Community Survey, and the 2010 Census, among others.
U.S. Department of Commerce, Economics & Statistics Administration - Economic Indicators
The Economics and Statistics Administration (ESA) releases 12 monthly and quarterly Principal Federal Economic Indicators collected by its constituent bureaus: the U.S. Census Bureau and the Bureau of Economic Analysis (BEA).
U.S. Small Business Association, Office of Advocacy
Small business profiles by state, statistics, research.
U.S. Small Business Association - Office of Entrepreneurship Education Resources
A solid understanding of the target market and current economic conditions is key to business growth and success. Here you will find a collection of resources providing free access to business and economic statistics collected by the U.S. Government.

Global Insights
Part of GlobalEdge, provided by the Center for International Business Education and Research (CIBER) at Michigan State University.

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Global Insights provides international business and trade information on over 200 countries, the 50 U.S. states, as well as nearly two dozen industry sectors, and many of the world’s trade blocs. Search by country, state, industry, or trade bloc you desire, or simply hit "Go" and begin exploring.
HSBC Global Themes: Focused insights
From HSBC Bank. For U.S. businesses interested in expanding internationally.
International Trade Centre
Joint agency of the World Trade Organization and the United Nations. See Sectors section for information, data, and reports regarding various product and service sectors. Market Information & Tools section features trade statistics, foreign direct investment data, market analysis studies, and more.
NationMaster
Excellent resource for country-level statistics about a variety of topics including agriculture, media, and industry. NationMaster is a vast compilation of data from hundreds of sources. Includes country facts and statistics, tables/graphs/maps/charts, and country comparisons.
TradeStats Express
Presented by the Office of Trade and Economic Analysis (OTEA), Industry and Analysis, International Trade Administration, U.S. Department of Commerce. Top-level, annual and quarterly national trade and state export data.
U.S. International Trade Commission: Interactive Tariff and Trade DataWeb
Provides international trade statistics and U.S. tariff data. International trade data are available for years 1989- present on a monthly, quarterly, annual, or year-to-date basis and can be retrieved in a number of classification systems including NAICS. (free registration required)
World Bank eLibrary
Full-text access to the complete backlist of all books, working papers, and journal articles published by the World Bank since the 1990s. Search by keyword.

National Retail Foundation - Retailer Library
Includes annual lists of top retailers, consumer spending data, and the Retail Insight Center, an easy-to-use tool for exploring and gathering retail industry data.
FreeDemographics
FreeDemographicsTM, a product of Alteryx, Inc. introduces novice and expert users of demographic data to a new and powerful way to view and act upon consumer and market insights, using instant interactive maps, detailed summary and comparison reports, and access to the latest U.S. Census data sorted by geographies and demographic characteristics.

Castleton OneSearch

Sales & Marketing Management

SMM Digital Issues
Professional business magazine covering success stories, case studies, sales and marketing strategies, and winning tactics from successful companies.

Articles and more...

Business Source Premier This link opens in a new window
Magazine and journal articles covering all areas of business.
Entrepreneurship (Gale Business) This link opens in a new window
Guides on how to start, finance and manage your small business. Formerly Small Business Resource Center.