LibGuides: BUS 2230: Principles of Marketing: Industries

Industry Information Websites

Economic Census
From the U.S. Census Bureau. The Economic Census is the U.S. Government's official five-year measure of American business and the economy. Access to reports and data.
GlobalEDGE Industry Profiles
From the Broad College of Business at Michigan State University. Free source of international business-related resources, statistics, risk assessments, and events for 20 distinct industry sectors.
North American Industry Classification System (NAICS)
The NAICS is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.
Reuters - Sectors and Industries
Industry profiles and news
U.S. Census Bureau - Business and Economy
Provides access to the Census Bureau industry data sources. Select an industry or search by industry name or NAICS code.
Yahoo! Finance - Industry Center
Provides financial news by industry

Industry Information-Databases

Business Insights: Essentials This link opens in a new window
Company and industry information, including investment reports, histories, financials, and magazine and news articles.

Change search field to Industry and search by industry name/NAICS code or use the Industries tab to search by industry, access market share reports, and read industry essays.

To compare metrics for multiple companies, select Comparison Charts --> Industries and use the Add/Remove button to create your comparison

Business Source Premier This link opens in a new window
Magazine and journal articles covering all areas of business.

Industry Profiles - Business Source Premier

Be sure to select Industry Profile from Publication Type before clicking the search button. Don't know where to find Publication Type? See the image below for help.

Statista This link opens in a new window
Quantitative data on media, business, finance, politics, and other topics.

Industry Research

Industry information and reports are available through several library databases. Often, industry information is available when you are researching a specific company.

Industry Statistics

Almanac of Business and Industrial Financial Ratios by Leo Troy, PhD
Call Number: REFERENCE 338.5 T759
Publication Date: 2008-2017
Note that the Almanac year does not equate to the fiscal year covered (ex. the 2017 Almanac covers the fiscal year from July 2013 to June 2014).

ProQuest Statistical Abstract of the United States by Bernan Press Staff
Call Number: REF 317.3 Un3s
The Statistical Abstract of the United States has provided a statistical portrait of social, political, demographic and economic conditions of America since 1878.

SBA - Industry Statistics
From the U.S. Small Business Association. Links to data about specific industries collected by federal government agencies.
Statista - Industry Statistics
Register for a free account to download industry-level statistics and graphs. Also, see the Companies & Topics tab for additional industry-level statistics.

Industry Journals

Advertising Age
Ad Age is the leading global source of news, intelligence and conversation for marketing and media communities.
ABA Banking Journal
"ABA Banking Journal-the flagship monthly magazine of the American Bankers Association-exists to help managers and executives at commercial and savings banking institutions succeed in the competitive financial services market. We do that by identifying and exploring relevant business and societal trends, and by helping bankers cope with the many legislative/regulatory issues they face."
Adweek
Adweek is the destination for creative thought leaders and advertising industry influencers looking for the latest strategies, innovations and ideas. Brandweek, a weekly publication of articles, interviews, business profiles, licensing, new products and new campaigns aimed at professionals in marketing in agencies and client companies, was merged into Adweek in 2011.
Air Conditioning Heating & Refrigeration News
Air Conditioning, Heating & Refrigeration NEWS site has up to date weekly information that covers all aspects of the ACHR and HVAC industry.
Air Transport World
Airline industry business publication, providing news, statistics and in-depth analysis of issues of concern to airline managers.
Airline Business
An international magazine for senior airline management. It deals with management issues, including corporate strategy, alliances, marketing, cost control, yields, financial performance and labour.
American Banker
Timely news and articles aimed at the professional in American banking. News analysis, regional banking, mortgages, investments, credit cards, regulators, profiles of banks and commentary.
Automotive Industries
The world's oldest trade magazine covering the global automotive industry; devoted to providing global coverage of all aspects of the automobile marketplace, with an emphasis on the people, products & processes that shape the industry.
Automotive News
Articles, special reports, interviews, business profiles, legislation, forecasting, late news, statistics and financial information on manufacturing and sales on all aspects of the automobile manufacturing industry worldwide.
Beverage Industry
Feature articles, business profiles, interviews, commentary, and news on all aspects of production, marketing technology and distribution of beverages; product reviews and industry issues aimed at executives, managers and chemists in the industry. www.bnpmedia.com
Broadcasting & Cable
Focus on trends in broadcasting and cable, congressional actions, licensing, ratings and people of note in the industry.
Chain Store Age
News sources for corporate executives at headquarters in all the major segments of retailing: home centers, supermarkets, drug chains, specialty stores, discount, convenience & department stores.
Drug Store News
Contains news and articles about retailing, cosmetics, pharmacy, toiletries, and general merchandise for the chain drug store industry. www.drugstorenews.com
ENR: Engineering News Record
A weekly publication of news, statistics & information on engineering for contractors, architects, engineers in all types of government, & construction & specialty trade contractors. www.enr.com
Industry Week
A management magazine aimed at executives with management responsibilities in administration or finance, production, engineering, purchasing or marketing and sales. www.industryweek.com
Mortgage Banking
Articles, special reports, issues and trends in all types of real estate and financial information on all aspects of real estate financing for executives and managers in appraising, commercial banks, mortgage banking, insurance, law and investments. www.mbaa.org
Library Journal
A full-service magazine/ working tool tailored to the information needs of librarians and managers in public, academic and corporate libraries. www.libraryjournal.com
Progressive Grocer
Feature articles, instore business, nonfoods business, commentary, legislation, technology, produce and news of note aimed at executives and managers in the retail supermarket business. http://vnuemedia.com/sites.html
Publishers Weekly
News and analyses of book publishing for publishers, booksellers, agents, librarians, writers, educators and people involved in movies, radio and television. www.publishersweekly.com
Restaurant Business
Focus is on restaurant innovation, ideas, and entrepreneurship; includes growth strategies, supply chain management, marketing trends and tactics. www.idealmediallc.com
Textile World
Serves the global textile industry - from raw fiber, yarn, fabric formation, & finishing to apparel, home fabrics, carpet, & specialty end-uses - as well as support-service providers. News & analyses of technologies & processes, issues & interviews. www.billian.com