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BUS 2230: Principles of Marketing: Industries

Resources and tips for BUS 2230

Industry Information Websites

Industry Information-Databases

Change search field to Industry and search by industry name/NAICS code or use the Industries tab to search by industry, access market share reports, and read industry essays.

To compare metrics for multiple companies, select Comparison Charts --> Industries and use the Add/Remove button to create your comparison

Industry Profiles - Business Source Premier

Be sure to select Industry Profile from Publication Type before clicking the search button.  Don't know where to find Publication Type? See the image below for help.



Industry Research

Industry information and reports are available through several library databases.  Often, industry information is available when you are researching a specific company.

Search for articles, books and more...

Industry Statistics

Industry Journals