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BUS 2230: Principles of Marketing: Companies

Resources and tips for BUS 2230

Company Information, Profiles, and Financials


Search Tips:

Search for a Company, Industry, Article or by Keyword using the dropdown menu:Screencapture of search box with dropdown displaying Article, Company, Industry and Keyword.


You can find market share and sales data for a company and their competitors, or the annual revenue (sales) of companies in an industry, by clicking on the Chart Icon to see charts and tables:

Screencapture of company information with charts an NAISC code highlightedScreencapture of industry information with revenue chart links highlighted


Data, such as historical revenues of a company or within an industry, can be downloaded to Excel by clicking on Chart Icon  and selecting the "Table" display, then clicking on "Download asCSV" button:


Articles relevant to a company or industry can be accessed within the "Company Information" and "Industry Information" menus:

Company Information menu with article links highlightedIndustry Information menu with article links highlighted

You can also access Market Share Reports within these same menus.


Search Tips:

Use Business Source premier to search for articles about companies, industries or topics.  You can also access MarketLine Reports about companies by clicking on "Company Profiles"Screencapture of Search Box with Company Profiles link highlighted.:

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Public vs. Private Companies

Public Companies issue stock and trade on one of the stock exchanges. They are required to register and file reports with the Securities and Exchange Commission (SEC).  Public companies will have a ticker symbol that is used as a substitute for the company's name on the exchange on which shares in the company trade.

Ex. The North Face ticker symbol is VFC.

Private Companies do not have to register and file reports with the SEC and do not trade stocks. It will be harder to find financial and other information about private companies.

Ex. Burton is a private company.

A Subsidiary company is one that is owned by another company. Financial information on a subsidiary is sometimes not available and it is necessary to read the reports of the parent company.

Company Rankings

Foundations & Nonprofit Organizations